HP’s new logo and brand
From Brand New:
The defining signature of the system is the 13° angle. 13° represents HP’s spirit as a company, driven forward by ingenuity and optimism about the future and a belief in human progress. It also refers to the world of computing by recalling the forward slash used in programming. 13° exists within the brand identity, in the graphic language, product design and UI.
— Moving Brands
In 2021, I don’t think HP will be recognized by a single, 13° line. I think it will be dead. Until then, though, this new logo looks great.