What happened to Apple’s industrial design team?
It seems as though every major division at Apple has been running at full-power for the past couple of years–the raw technology coming out of the company has been truly remarkable: its A-series chips are the fastest and most secure smartphone SOCs in the world, the iPhone has the best smartphone camera in the world, the iPad has one of best computer displays ever shipped, and iOS 10 is a huge improvement over its predecessor. For most of Apple, the slow march of technological progress continues on unrelenting. But one team hasn’t been pulling its weight, at least publicly: industrial design.
The first time I held an iPhone 4, I knew it was something magical. A group of people had clearly spent an incredible amount of time obsessing over its design and construction. The iPhone 4/5 series felt less like a piece of obsoletable technology and more like a well-made tool that should last
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