Twitter CFO Anthony Noto privately analyzes Facebook
I’m surprised that more of the fascinating emails revealed by WikiLeaks about Snapchat have not been publicized. Below is one of my favorites. Twitter’s future CFO Anthony Noto sent a fairly detailed analysis of Facebook’s Q1 2014 earnings to Snapchat CEO Evan Spiegel in April, 2014. Noto became Twitter’s CFO two months later.
From: “Noto, Anthony” Anthony.Noto@gs.com
Date: April 24, 2014 at 9:01:27 AM EDT
To: “’firstname.lastname@example.org’” email@example.com
Subject: Perspective on FB
Like we discussed last night the headline growth rate of 72% yoy with ad revenue accelerating to 82% yoy growth is remarkable at this scale and should be a real positive for the sector.
Just finished doing a deep dive on FB results
The exact opposite trend drove results than what we discussed last night. # of ad impressions actually decline by 17% year over year and was off set by revenue per impression being up...
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