Nick Denton’s Crisis Letter to Gawker
Nick Denton runs Gawker Media, one of the last bastions of truly independent online media in the world. And despite healthy traffic growth during the past year, Denton thinks 2014 was a year of vague regression for Gawker: not true growth, but rather a slow devolution of voice and rigor. Denton wants to see Gawker as the leader of truth and honesty in online media, but his competition is Top Ten Nip Slips from Buzzfeed. When your product is ostensibly intellectual, how do you compete with hits of cocaine? Gawker finds itself today in a tough place, where the challenges are new and unusual.
The letter below, which Denton sent to all Gawker Media employees today, faintly reminds me of the ones sent by Jeff Katzenberg to Disney in 1991 and John Walker to Autodesk in 1983. Every once in a while, you have shake things up. And the announcement has to be as inspiring as the shakeup itself....
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