Tech analyst Startup L. Jackson believes that Twitter’s Product is Fucking Fine and that the company’s next CEO needs to simply give the current team some room to get stuff done. No. I think Twitter badly needs to do at least five things to address imminent existential threats–things which its current team has tried and spectacularly failed to accomplish. Investor/cowboy Chris Sacca recently wrote about What Twitter Can Be; below I outline what I think Twitter should have been yesterday–and how its team has proven an inability to address or even identify these threats over the past three years.
First, for normal users, Twitter feels too much like a one-way broadcast system. It needs to feel more like a community, with meaningful two-way interaction. Right now, a reply to Justin Bieber by a 16-year-old fangirl goes into the ether, never to be seen again. There is zero incentive in the...
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