Dustin Curtis

Villain. Founder of Svbtle.

Page 7

Exploiting reality

This morning, I received a LinkedIn message from a man named James Holm, who identified himself as a corporate recruiter with Weyland Industries. Weyland is the corporation that funded the the Prometheus project in the upcoming Ridley Scott movie of the same name.

This message was clearly tailored specifically for me, and I think it’s pretty awesome. But it does raise some interesting questions about the divide between so-called viral marketing and reality. Mr. Holm has a complete profile on LinkedIn which documents his career. But he does not exist.

Because these kinds of campaigns have to exploit existing reality, marketers have to find places where the benefit of advertising revenue for a distribution, content, or platform company (like LinkedIn) outweighs the cost to that company of sacrificing user trust in their experience. In this case, LinkedIn was probably paid a bundle

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Warren Buffett on IPOs

“It’s almost a mathematical impossibility to imagine that, out of the thousands of things for sale on a given day, the most attractively priced is the one being sold by a knowledgeable seller (company insiders) to a less-knowledgeable buyer (investors).”


Congratulations to $FB.

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Twitter is tracking you on the web

In a blog post today announcing Twitter’s new tailored suggestions system is something that has left me shocked: an overt admission by Twitter that it is transparently tracking your movements around the web. Othman Laraki, on the Twitter blog:

These tailored suggestions are based on accounts followed by other Twitter users and visits to websites in the Twitter ecosystem. We receive visit information when sites have integrated Twitter buttons or widgets, similar to what many other web companies — including LinkedIn, Facebook and YouTube — do when they’re integrated into websites. By recognizing which accounts are frequently followed by people who visit popular sites, we can recommend those accounts to others who have visited those sites within the last ten days.

Basically, every time you visit a site that has a follow button, a “tweet this” button, or a hovercard, Twitter is recording

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GM pulls ads from Facebook

Joann Muller, at Forbes:

Just days before Facebook’s historic stock offering, General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don’t have a big impact on consumers. […]

The news comes at an awkward time for Facebook, whose $105 billion IPO is scheduled for Friday.

“Awkward?” No. For someone, strategic. (Or, maybe, vengeant).

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Steve Ballmer’s Microsoft

May 15, 2012. You can call Steve Ballmer many things, but you cannot call him the “the worst CEO of a large publicly traded American company today,” as Forbes’ Adam Hartung did in a recent article. It’s easy to see Microsoft as a bumbling fool of the tech world, but when you look closely at its business, the company’s core competencies, and Ballmer’s decisions, a coherent picture begins to form. It’s a picture of a company being run from a very rational and respectable set of philosophies.

While Microsoft is no disruptive force in tech today, the truth is that it has never been. The company’s core competency is a process it uses for entering and consuming existing industries. After it enters a market, it rides off the innovations of its competitors, uses its existing brand power and sheer size to tackle a large surface area at the bottom of the market, and then, finally, it develops a

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Quora’s $50 million

The question and answer site Quora just announced that it recently closed a $50 million series B financing which valued the company at $400 million. Usually, the purpose of a large funding round like this is clear; Square, for example, raised a bundle of cash because they’re attempting to accelerate growth with expensive marketing and by giving away hardware dongles. With Quora, the purpose is less clear. There are only so many things you can do with raw cash to accelerate the growth of a question and answer community. So why would they raise so much? How could they raise so much?

Shayndi Raice, at The Wall Street Journal:

Mr. Heiliger said one of the key reasons he invested in Quora is because of his friendship with Mr. D'Angelo and Mr. Cheever when they worked together at Facebook several years ago.

“I know Adam and Charlie and think highly of both of those guys,” Mr. Heiliger said

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Why HBO’s president panned internet streaming

In an article published a couple of days ago, Forbes writer Erik Kain suggested that HBO’s president, Eric Kessler, called internet streaming distribution a “temporary phenomenon,” and then he blamed HBO’s supposed incompetence for causing the extremely high rates of piracy for its original content. It was a very misleading and shallow article.

Who would believe that the president of HBO is so dense that he would make such an absurd comment? It’s so unbelievable that I went to the primary source, a 40 minute video interview with Mr. Kessler, which draws a fascinating picture of HBO’s business strategy. After listening to the entire interview twice, I could not pinpoint where Kessler actually said “temporary phenomenon.” He hinted at the opposite, in fact, and then he articulately rationalized HBO’s position from a business perspective. (He did mention that the depressed economy was

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Facebook’s App Platform

One of Facebook’s biggest strengths is its web platform, but with the evolution of hardware-tied mobile app stores, that platform is slowly (very, very slowly) becoming irrelevant. Today, Facebook announced its App Center, presumably to compete more directly with the Play Market and the App Store. Aaron Brady, on the Facebook developers blog:

Today, we’re announcing the App Center, a new place for people to find social apps. The App Center gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.

In the coming weeks, people will be able to access the App Center on the web and in the iOS and Android Facebook apps. All canvas, mobile and web apps that follow the guidelines can be listed. All developers should start preparing today to make sure their app is included for the launch.

This strategy has the potential to be very

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Github’s Octicons

Cameron McEfee wrote a great case study on Github’s process for building Octicons, their new icon font, on the Github blog:

Design is in the details. With all our icons designed, it was time for us to create our font. We decided we needed two sizes of each icon. One size, 16px, would be optimized for its exact size. At 16px the details are limited so every pixel was important. Since the icons were designed for such a small space, they don’t really scale well. To take care of that our second size, 32px, would be designed with more detail so that it could be scaled up for many purposes.

This is a great case study showing the tradeoffs Github made in order to optimize automatic antialiasing when pixel-fitting their new icon font. Unfortunately, because browser font rendering systems are optimized for typography and not icons, using that system to display icons doesn’t work very well (or

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Note: This article contains non-retina images, which are not pixel-fitted. The irony is not lost on me.

In the Markdown Mark repository on Github, I had initially included only 12 static PNG images of the mark at different specific sizes. Several people asked me why I had done this instead of including a vector graphic, and the reason is actually extremely important. This is something everyone should know, especially people who are not designers.

Most icons and logos are stored in vector image files that specify perfect mathematical representations of their shapes. Unlike JPG and PNG images, vector graphic files don’t tell the computer how to display their contents in pixels; for a vector graphic to be displayed, the computer has to perform a translation from the mathematical vectors into something that can be displayed with pixels.

This translation process is relatively simple

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