For some cruel reason, I keep finding myself in the position of being introduced to things in their infancy (often before they are even launched), dismissing them as stupid, and then watching them become unbelievably popular. This has happened to me at least four times. Each time I vow never to call anything stupid again, and then, invariably, it happens again.
I’m not sure if there’s any lesson here other than a warning against arrogance, but I have two stories to share.
In late 2009, I received an email from a guy asking to meet about his new project. I was a designer at the time, and he was looking for some advice, so I agreed to meet with him at the quintessential startup meeting place in San Francisco, The Creamery.
“I want to make an app for browsing catalogs. It’s like a fashion catalog, but you can organize and share outfits,” he said. He pulled out his iPhone and showed me