Whatever goes up, that’s what we do
A year ago, Facebook announced a new News Feed that was completely redesigned to focus on content–it had large photos, big user icons, better integration with Facebook messenger, and it brought Facebook’s website into closer alignment with its mobile apps. It was beautiful. During the few months I was able to use the new design, my Facebook experience was significantly better. Here’s what it looked like:
But there was a serious problem: the numbers. According to several people I’ve spoken to, Facebook found during testing that users who were switched to the new News Feed tended to spend less time on the site. Specifically, they spent less time browsing areas outside of the News Feed, like their friends’ profiles and event pages, which are currently some of the most visited parts of Facebook.
After an investigation into the problem by Facebook’s data team, they discovered that the new
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