The problem with shit work is that no one likes doing it, but an awful lot of people say they do.
Excellent article by Zach Holman about the problems with features that require difficult up front work and constant curation. When I signed up for Google+ last week, I was amazed at how much work it took to build my Circles. The UI is a mess, it’s confusing, it breaks all sorts of paradigms (in a bad way), and yet, when it was released, people were screaming about how awesome it was. Because it’s evolutionarily advantageous, humans are drawn to being given control… even when it’s illusory. Good product designers ignore users and then give them more than what they want, even when it’s literally less.