Google Play  

Problem: “Android Market” gives people the impression that Google’s marketplace is only focused on Android. In the future, it needs to be a more comprehensive brand that can be used on Google TV and other platforms.

Sane solution: Change the name to Google Market. All problems are solved.

Google’s bizarre solution: Change the name to “Google Play,” redesign the entire interface, and demote the importance of apps by giving them the lowest entry in the navigation menu.

I can’t wait to “play” the books I buy on Google Play. Or “play” the Facebook Android app. Or see the look on Mark Pincus’ face when he realizes that Google has ruined the word “play,” which Zynga has been trying very hard to own.