The BlackBerry Car  

Al Sacco interviewed RIM CEO Thorsten Heins at CIO. It’s a very run-of-the-mill interview, but Heins’ answer to the last question is a zinger:

Finally, I’d like to ask you for a prediction: Where will RIM be in one year from now? In July of 2013, what will I be writing about RIM and BlackBerry?

I think you will be writing that you are surprised by the performance and the user experience of the BlackBerry 10 product, that it helps you achieve your daily objectives but also have fun. By then you will see that this is a true mobile computing platform that allows BlackBerry to even explore other domains and spaces, like automotive, in cars.

It takes a certain kind of CEO to say something like that in public. Also, I sure can’t wait to see how the “BlackBerry 10 product” finally helps me “achieve [my] daily objectives”.

 
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