The 1,825 night success
OMGPOP has been acquired by Zynga. Peter Kafka at All Things D:
The price: $180 million, plus another $30 million or so in employee retention payments […]
Zynga will get a New York-based team of about 40 people, and a series of games that OMGPOP has produced over the past few years. But the obvious target here is Draw Something, a sort-of social Pictionary game played on iPhones and Android handsets.
Draw Something was first launched on OMGPOP's website five years ago. It remained there, as a relatively obscure game, without much usage. Six weeks ago, it was ported to iOS. Today, the company is worth $180 million.