Disney’s Crisis Letter
Twenty years ago, in January of 1991, a very critical 28-page internal memo — written by the then-head of Disney’s film studios, Jeffrey Katzenberg, and distributed to his fellow executives in an effort to refocus their approach — was leaked to the press, and instantly became talk of the industry.
The recent release of the big-budget Dick Tracy movie had been a disappointment and, as a result, Katzenberg was desperate to recapture the magic of old and rid his studio of their extremely costly “blockbuster mentality.” This fascinating, highly quotable memo was his mission statement. Its subsequent circulation in Hollywood caused a huge stir.
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