RIM’s Failed Hail Mary
BlackBerry 10, which was released today at BlackBerry World in Orlando, was RIM’s last chance. It was their Hail Mary pass, to save the company. You’d think they would have spent the time to make sure they got it right, and that they would have focused on radically improving the user interface and experience to bring BlackBerry up to par with Android, iOS, and Windows Phone 7. It is almost impossible to comprehend, but they didn’t do that.
Instead, they released something uninspiring, uninteresting, and unfinished. That no one at RIM had the guts and authority to recognize the seriousness of their situation–the company is literally dying!–and say, “Hey, maybe we should wait until BlackBerry 10 is awesome before we release it,” is an ultimate demonstration of how RIM’s culture will lead to its now inevitable demise. This is what happens when the sales people are in charge.
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