Photography’s Third Act
When personal photography was first becoming popular, it was mostly used for experimentation and artistic expression, like portraiture. Over time, as costs decreased and fidelity increased, photos gained a second function: they became a system for people to store their memories. And only very recently have we begun to experience the third major function of photography, and I think it’s far more important than the other two: photos for individual communication.
Before Instagram launched, there was a huge ecosystem of photo sharing apps that were trying to capitalize on the sudden convergence of mobile phones and cameras. Some friends of mine were working on one of them, an app called Treehouse. It was shut down long ago, after Instagram suddenly sucked up the entire photo sharing market, but the first prototype captured something magical about photos that nothing has been able to...
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