Yours vs. Mine
A question that inevitably comes up very early in the process of designing a new app is this: should the interface refer to the user as “your” or “my” when talking about the user’s stuff, as in “my profile” or “your settings”? For a long time, this question ate at my soul. Which is right?
The answer actually has quite a few implications, even if they’re subconscious. If you refer to a user’s profile as “your profile,” the implication is that the interface is communicating with you, whereas if you refer to it as “my profile,” you’re implying that the interface is an extension of the user, as though it is communicating for you.
There are two groups of neurological adaptations that I think might roughly support each of the approaches.
As humans have evolved the ability to use...
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