Bing knows who you are

I just went to Bing for the first time in a very, very long time, and saw something that I am not sure how to interpret. It knew who I was. It knew who my friends were. It knew my name, and it had my profile photo.

I’m not sure how much information Facebook is actually giving to Microsoft for this kind of integration to happen; at least with the Yelp integration, as far as I know, Facebook doesn’t actually send Yelp any information about you. But the Bing integration felt more personal, for some reason.

The feature that Yelp uses is called Instant Personalization. It’s interesting. And while at first I was shocked to see myself logged in on Bing, I’m going to reserve my judgement for a while. Because it’s also kind of awesome.