Becoming a new American Airlines  

aa.png

In isolation, American Airlines’ previous visual identity, designed by Massimo Vignelli in 1967, was a beautiful tribute to modern American design. The simplicity of Helvetica, set in red, white, and blue, and positioned next to an iconic eagle, defined the company with a subtle homage to the country it represents. It is too bad that such a great, enduring identity was placed into such careless hands. And now it is gone.

The design problems at American Airlines have never stemmed from its visual identity, but rather from its execution of that identity and from its culture around customer experience. But the bankrupt company, in a misguided attempt to change its external perception, set out to remake itself visually. Here is the new American Airlines:

aa_plane.png

aa_new.png

After forty-six years, one of the finest corporate brands in history has been reduced to patriotic lipstick.

 
1,795
Kudos
 
1,795
Kudos

Now read this

Amazon’s Echo Chamber

I used to give Amazon’s consumer hardware strategy the benefit of the doubt. I liked the original e-ink Kindles, even though they were made out of cheap plastic. I kind of understood the first Kindle Fire tablet, even though it was a... Continue →

Subscribe to Dustin Curtis

Don’t worry; we hate spam with a passion.
You can unsubscribe with one click.

GhOtcum4rbpO2RRCD