The last Kodak moment?  

From The Economist:

Kodak, along with many a great company before it, appears simply to have run its course. After 132 years it is poised, like an old photo, to fade away.

For most of its life, Kodak was a lot like Apple. Until the mid-1980’s, Kodak’s management was obsessed with product quality and it produced some of the best photographic materials in the world. But the mentality of greatness doomed them to a certain death. As they were hyper-focused on improving and slowly evolving their products, they lost sight of their market as it went through a massive revolution. It doesn’t matter how good you are at evolutionary iteration; no amount of evolution will make up for a revolution.

In order to operate at the top of your market in terms of objective product quality, as Apple does and Kodak did, you also have to operate at the very far edge of innovation as well. You have to push the envelope in your product category, otherwise you risk being leapfrogged by someone else’s revolution. You risk fading away.